Make 10–20% net profits while working only 8 hours a week or we’ll work with you until you do.
If you’re anything like most bakeries we work with, you’ve probably have:

Low or inconsistent profit margins in your business.

Constant time demands managing staff & operations.

Lack of systems in your business to run without you.
Starting from a two-Michelin-star chef who left the fast-paced kitchen life behind, I transformed my career by applying my culinary passion and business acumen to my family's butchery.
After years of running a demanding cafe, I realized a key to success was working on the business, not just in it.
This led me to develop an operational system that I applied to my bakery, KNEAD, which opened in 2020. This system impacted in the following ways:
The business has grown from £0 to £5 million in revenue in less than five years.
The business now runs on autopilot, allowing me to work just eight hours a week.
The system has created a healthy work-life balance and a renewed passion for the work I love.


Profit First
Put profits at the center of your business, not what’s left over. With a clear money framework, you’ll finally enjoy consistent margins, eliminate waste, and stop running a “busy but broke” bakery.

Build a Rock-Solid Team
Transform your staff into a motivated, dependable crew. We’ll show you how to hire the right people, train them effectively, and create a culture where they take ownership — so you’re not stuck doing everything yourself.

systemise for auto-pilot
Run your bakery like clockwork with proven systems and checklists. From daily tasks to reporting, everything is streamlined so operations flow smoothly even when you’re not there.
If you implement Reverse Bake Pro™ and don’t hit your profit and time goals in 6 months, we’ll work with you 1-to-1 until you do.
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